Examines the essential ingredients for a successful quality programme. Believes it is a lack of attention in communication, education, training and facilitation. Shows how the seven circles model serves as an excellent training tool for both managers and facilitators. Asserts that initiatives for improvement must be originated by management. Concludes that with TQM there will always be a need for improvement, and that chief executives need to champion the cause of communication, education, training and build in the skills of facilitation into the management team.