Financial performance of servitized manufacturing firms : a configuration issue between servitization strategies and customer-oriented organizational design
Laure Ambroise, Isabelle Prim-Allaz, Christine Teyssier
| Year of publication: |
May 2018
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| Authors: | Ambroise, Laure ; Prim-Allaz, Isabelle ; Teyssier, Christine |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 71.2018, p. 54-68
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| Subject: | Servitization strategy | Financial performance | Customer orientation | Organizational design | Configuration | Manufacturing firms | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | Unternehmenserfolg | Firm performance | Organisationsstruktur | Organizational structure | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.11.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011871389