FINANCIAL SERVICES BRANDING - Breaking the mould in financial services - The Egg that the Pru laid, and how it became Golden. A tale for our times
| Year of publication: |
2000
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|---|---|
| Authors: | Rust, Anna |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 35.2000, 3, p. 38-40
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