Financial services marketing : a guide to principles and practice
Christine Ennew, Nigel Waite and Róisín Waite
| Year of publication: |
2025 ; Fourth edition
|
|---|---|
| Authors: | Ennew, Christine T. ; Waite, Nigel ; Waite, Róisín |
| Publisher: |
London : Routledge, Taylor & Francis Group |
| Subject: | Finanzdienstleistung | Financial services | Finanzsektor | Financial sector | Marketing | Dienstleistungsmarketing | Services marketing |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-003-39861-5 ; 1-003-39861-8 ; 978-1-040-11676-0 ; 1-040-11676-0 ; 978-1-040-11677-7 ; 1-040-11677-9 ; 978-1-032-50463-6 ; 978-1-032-50464-3 |
| Other identifiers: | 10.4324/9781003398615 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187009