Find Your Niches: A Guide for Managing Intermedia Effects Among Content Distribution Channels
| Year of publication: |
2012
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|---|---|
| Authors: | Mann, Florian ; Mahnke, Rolf ; Hess, Thomas |
| Published in: |
JMM : the international journal on media management. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1424-1277, ZDB-ID 20100279. - Vol. 14.2012, 4 (1.10.), p. 251-278
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