Finding and minding the gaps in state-of-the-art lean and green marketing in the construction industry
Ahmet Tuz, Begum Sertyesilisik
| Alternative title: | Pronalaženje i utvrđivanje raskoraka između suvremenoga lean (agilnog) i zelenoga marketinga u građevinskoj industriji |
|---|---|
| Year of publication: |
2020
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| Authors: | Tuz, Ahmed ; Sertyesilisik, Begum |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, 2, p. 187-203
|
| Subject: | construction industry | green marketing | lean and green marketing | lean construction | marketing strategy | sustainable development goals | Bauwirtschaft | Construction industry | Öko-Marketing | Green marketing | Lean Management | Lean management | Marketingmanagement | Marketing management | Nachhaltige Entwicklung | Sustainable development | Lean Production | Lean production |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22598/mt/2020.32.2.187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012625555