Finding appropriate content for training in marketing management : implications for business school curricula
John J. Withey and Eric Panitz
| Year of publication: |
2015
|
|---|---|
| Authors: | Withey, John J. ; Panitz, Eric |
| Published in: |
Journal of the Academy of Business Education : JABE. - Philadelphia, Pa. : ABE, ISSN 1528-0721, ZDB-ID 2501177-7. - Vol. 16.2015, 1, p. 192-204
|
| Subject: | Marketing Education | Business School Curricula | Small Business | Marketing Tactics | Accounting Services | Wirtschaftshochschule | Economics department | Betriebswirtschaftsstudium | Graduate business education | Lehrplan | Curriculum | Berufsbildung | Vocational training | Marketing | Marketingmanagement | Marketing management | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294151