Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Srinivas Durvasula and Steven Lysonski
| Year of publication: |
2016
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|---|---|
| Authors: | Durvasula, Srinivas ; Lysonski, Steven |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 57-70
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| Subject: | Acculturation | global consumer culture | scale generalizability | cross-cultural | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Globalisierung | Globalization | Internationales Marketing | International marketing | Welt | World | Messung | Measurement | Interkulturelles Management | Cross-cultural management | Soziale Integration | Social integration | Nationalkultur | National culture | Kultur | Culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2016.1138564 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654055