Finding goldilocks influencers : how follower count drives social media engagement
Simone Wies, Alexander Bleier, and Alexander Edeling
| Year of publication: |
2023
|
|---|---|
| Authors: | Wies, Simone ; Bleier, Alexander ; Edeling, Alexander |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 3, p. 383-405
|
| Subject: | brand familiarity | content customization | influencer indegree | influencer marketing | inverted U-shape | multimethod study | social media engagement | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Influencer | Markenartikel | Brand | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221125131 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014245099