Finding meaning in contradiction on employee review sites : effects of discrepant online reviews on job application intentions
Raoul Könsgen, Mario Schaarschmidt, Stefan Ivens, Andreas Munzel
| Year of publication: |
August 2018
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| Authors: | Könsgen, Raoul ; Schaarschmidt, Mario ; Ivens, Stefan ; Munzel, Andreas |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 43.2018, p. 165-177
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| Subject: | Online reputation | Discrepant reviews | Employer reviews | Employer branding | Social media | Social Web | Social web | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Reputation | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2018.05.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011920098