Finding the "Missing Link": Advertising's Impact on Word of Mouth, Web Searches, and Site Visits
| Year of publication: |
2007
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| Authors: | Graham, Jeffrey ; Havlena, William |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 47.2007, 4, p. 427-435
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