Finding the path(s) towards profitable e-commerce

Relying on a unique and arguably representative sample of transaction e-commerce companies, this paper takes a closer look at whether and how companies could be profitable on-line. This analysis clearly demonstrates that a non-trivial set of winners are emerging, which combine both strong operational excellence as well as fine-tuned to about 3 generic strategic postures.

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Year of publication:	2003
Authors:	Bughin, Jacques
Institutions:	Deutsche Bank Research
Subject:	E-tailing \| Strategic Clusters \| Post entry performance

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Extent:	application/pdf
Series:	Research Notes.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Number 7
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008677279