Finding the tipping point : visual metaphor and conceptual complexity in advertising
Margot van Mulken, Andreu van Hooft, and Ulrike Nederstigt
| Year of publication: |
2014
|
|---|---|
| Authors: | Mulken, Margot van ; Hooft, Andreu van ; Nederstigt, Ulrike |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 43.2014, 4, p. 333-343
|
| Subject: | Metapher | Metaphor | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010470002