Fine tuning market oriented practices
Brendan Gray
| Year of publication: |
2010
|
|---|---|
| Authors: | Gray, Brendan J. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 53.2010, 4, p. 371-383
|
| Subject: | Unternehmensdienstleistung | Business services | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Benchmarking | Neuseeland | New Zealand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003989581