Firing Up the Front Line - Bank One retail guru Ken Stevens believes in the power of customer information, but says his biggest challenge is getting his own employees to use it effectively
| Year of publication: |
1998
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| Authors: | Stevens, Ken |
| Published in: |
Banking strategies : management insights in financial services. - Chicago, Ill. : BAI, ISSN 1049-1775, ZDB-ID 13442399. - Vol. 74.1998, 6, p. 34-46
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