Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
| Year of publication: |
2009
|
|---|---|
| Authors: | Vakratsas, Demetrios ; Ma, Zhenfeng |
| Published in: |
Journal of Evolutionary Economics. - Springer. - Vol. 19.2009, 1, p. 21-40
|
| Publisher: |
Springer |
| Subject: | Market dynamics | Adaptive capabilities | Performance heterogeneity | Advertising | Business administration and business economics | Marketing | Accounting and in particular M3-marketing and advertising |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005169444