Firm-based market structure analysis using competitive advertising responses
| Year of publication: |
2001
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|---|---|
| Authors: | Hahn, M. ; Ahn, S. ; Shin, C. ; Park, S.-J. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 20.2001, 2, p. 223-238
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