Firm-brand community value co-creation as alignment of practices
Per Skålén; Stefano Pace and Bernard Cova
| Year of publication: |
2015
|
|---|---|
| Authors: | Skålén, Per ; Pace, Stefano ; Cova, Bernard |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 596-620
|
| Subject: | Service | Communities | Value | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309580