Firm-created word-of-mouth communication : evidence from a field test
David Godes; Dina Mayzlin
| Year of publication: |
2009
|
|---|---|
| Authors: | Godes, David ; Mayzlin, Dina |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 4, p. 721-739
|
| Subject: | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885054