Firm-determined or consumer-determined corporate social responsibility (CSR)? : examining the effects of choice-of-cause in cause-related marketing
Weiting Tao and Yi Grace Ji
| Year of publication: |
2024
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|---|---|
| Authors: | Tao, Weiting ; Ji, Yi |
| Published in: |
International journal of business communication : IJBC ; a publication of the Association of Business Communication. - Los Angeles, Calif. : Sage, ISSN 2329-4892, ZDB-ID 2754771-1. - Vol. 61.2024, 2, p. 263-286
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| Subject: | corporate social responsibility | cause-related marketing | choice of cause | self-determination theory | corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/2329488420918397 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635493