Firm performance and marketing analytics in the Chinese context : a contingency model
Xiaoning Liang, Guoxin Li, Hao Zhang, Eimear Nolan, Fadong Chen
| Year of publication: |
2022
|
|---|---|
| Authors: | Liang, Xiaoning ; Li, Guoxin ; Zhang, Hao ; Nolan, Eimear ; Chen, Fadong |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 589-599
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| Subject: | Inter-departmental Coordination | Market Agility | Market Turbulence | Marketing Analytics | Success Traps | Unternehmenserfolg | Firm performance | China | Marketing | Marketingmanagement | Marketing management | Kontingenztheorie | Contingency theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.11.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013168000