Firm strategies for one-on-one exchanges with customers in social media
Kelly Hewett, Steven Hoornaert, and Matthijs Meire
| Year of publication: |
2022
|
|---|---|
| Authors: | Hewett, Kelly ; Hoornaert, Steven ; Meire, Matthijs |
| Published in: |
The SAGE handbook of social media marketing. - Los Angeles : SAGE reference, ISBN 978-1-5297-4378-4. - 2022, p. 358-372
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kunden | Customers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013368584