Firm value creation through major channel expansions : evidence from an event study in the United States, Germany, and China
Christian Homburg, Josef Vollmayr, & Alexander Hahn
| Year of publication: |
2014
|
|---|---|
| Authors: | Homburg, Christian ; Vollmayr, Josef ; Hahn, Alexander |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 3, p. 38-61
|
| Subject: | marketing channels | distribution intensity | event study | marketing and firm value | USA | United States | Vertriebsweg | Distribution channel | China | Ereignisstudie | Event study | Deutschland | Germany | Unternehmenswert | Firm value | Börsenkurs | Share price | Marketing | Betriebliche Wertschöpfung | Value creation | Ankündigungseffekt | Announcement effect |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360448