Firms' participation in global value chains marketing activities and performance : the roles of international experience and technological turbulence
Year of publication: |
2023
|
---|---|
Authors: | Sun, Linbing ; Wang, Tienan ; Feiyang, Guan ; Tang, Liqing |
Published in: |
Journal of international trade & economic development : an international and comparative review. - London : Routledge, ISSN 1469-9559, ZDB-ID 2020043-2. - Vol. 32.2023, 4, p. 553-574
|
Subject: | firm performance | GVCs marketing activities | international experience | marketing innovation | technological turbulence | Unternehmenserfolg | Firm performance | Welt | World | Technischer Fortschritt | Technological change |
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