First adoption of consumer innovations : exploring market failure and alleviating factors
Year of publication: |
March 2018
|
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Authors: | De Jong, Jeroen P. J. ; Gillert, Nils Lennart ; Stock-Homburg, Ruth |
Published in: |
Research policy : policy, management and economic studies of science, technology and innovation. - Amsterdam [u.a.] : Elsevier, ISSN 0048-7333, ZDB-ID 121149-3. - Vol. 47.2018, 2, p. 487-497
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Subject: | Consumer innovation | Free innovation | User innovation | Diffusion | Adoption | Market failure | Innovationsdiffusion | Innovation diffusion | Marktversagen | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovationsakzeptanz | Innovation adoption |
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