First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Jagdip Singh, Patrick Lentz and Edwin J. Nijssen
| Year of publication: |
2011
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|---|---|
| Authors: | Singh, Jagdip ; Lentz, Patrick ; Nijssen, E. J. |
| Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 42.2011, 2, p. 307-333
|
| Subject: | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Institutionenökonomik | Institutional economics | Versicherungsmarkt | Insurance market | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | USA | United States | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008909554