First come, first served : investigating strategies to overcome consumer leapfrogging behaviour
Jan F. Killmer, Sven Heidenreich
| Year of publication: |
2022
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|---|---|
| Authors: | Killmer, Jan Frederik ; Heidenreich, Sven |
| Published in: |
International journal of innovation management : IJIM. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 2027717-9. - Vol. 26.2022, 6, Art.-No. 2250039, p. 1-32
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| Subject: | innovation resistance | leapfrogging | marketing strategies | New product adoption | product innovativeness | Innovation | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Technologietransfer | Technology transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919622500396 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013464144