First in, First out? The Effects of Network Externalities on Pioneer Survival
| Year of publication: |
2004
|
|---|---|
| Authors: | Srinivasan, Raji ; Lilien, Gary L. ; Rangaswamy, Arvind |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 68.2004, 1, p. 41-58
|