First insights into export sales forecasting practice: A qualitative study
| Year of publication: |
1996
|
|---|---|
| Authors: | Winklhofer, H. ; Diamantopoulos, A. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 13.1996, 4, p. 52-81
|