First-purchase diffusion models of new-product acceptance
Vijay Mahajan and Robert A. Peterson
| Year of publication: |
1979
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|---|---|
| Authors: | Mahajan, Vijay ; Peterson, Robert A. |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 15.1979, 2, p. 127-146
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| Subject: | Innovation |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002414857