First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Year of publication: |
2022
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Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. ; Rasoolimanesh, S. Mostafa |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 3, p. 549-564
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Subject: | customer engagement | customer experience | Service-Dominant logic | tourism marketing | value cocreation | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Tourismus | Tourism | Kundenwert | Customer value |
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