First to market, first to fail? : real causes of enduring market leadership
Gerard J. Tellis and Peter N. Golder
| Year of publication: |
2009
|
|---|---|
| Authors: | Tellis, Gerard J. ; Golder, Peter N. |
| Published in: |
Marketing-mix strategies - product strategy and promotion strategy. - Los Angeles [u.a.] : Sage. - 2009, p. 102-119
|
| Subject: | Markteintritt | Market entry | Marktführer | Market leader | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836296