Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Year of publication: |
2013
|
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Authors: | Scheinbaum, Angeline Close ; Lacey, Russell |
Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 2, p. 71-82
|
Subject: | Georgia (Bundesstaat, USA) | Georgia (USA, state) | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Radsport | Bicycle racing | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Kundenbindung | Customer retention | USA | United States |
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