Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Angeline G. Close and Russell Lacey
| Year of publication: |
2013
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|---|---|
| Authors: | Scheinbaum, Angeline Close ; Lacey, Russell |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 2, p. 71-82
|
| Subject: | Georgia (Bundesstaat, USA) | Georgia (USA, state) | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Radsport | Bicycle racing | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Kundenbindung | Customer retention | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257039