Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Year of publication: |
2013
|
---|---|
Authors: | Scheinbaum, Angeline Close ; Lacey, Russell |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 2, p. 71-82
|
Subject: | Georgia (Bundesstaat, USA) | Georgia (USA, state) | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Radsport | Bicycle racing | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects | Kundenbindung | Customer retention | USA | United States |
-
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin, (2016)
-
Habitzreuter, Anna Mei, (2021)
-
Why sponsors should worry about corruption as a mega sport event syndrome
Kulczycki, Wojciech, (2016)
- More ...
-
Lacey, Russell, (2010)
-
The impact of repeat attendance on event sponsorship effects
Lacey, Russell, (2007)
-
How fit connects service brand sponsors with consumers' passions for sponsored events
Lacey, Russell, (2013)
- More ...