Fitting international segmentation for emerging markets : conceptual development and empirical illustration
Tobias Schlager and Peter Maas
| Year of publication: |
2013
|
|---|---|
| Authors: | Schlager, Tobias ; Maas, Peter |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 2, p. 39-61
|
| Subject: | institutional effects | international segmentation | within-country heterogeneity | Schwellenländer | Emerging economies | Marktsegmentierung | Market segmentation | Internationales Marketing | International marketing | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009758003