Five Approaches to Organizing an Integrated Marketing Communications Agency
| Year of publication: |
1996
|
|---|---|
| Authors: | Gronstedt, Anders ; Thorson, Esther |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 2, p. 48-58
|