Five areas to advance branding theory and practice
Year of publication: |
2014
|
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Authors: | Melewar, T. C. ; Bang, Nguyen |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 9, p. 758-769
|
Subject: | branding in higher education | branding in Asia pacific | brand ambidexterity | brand innovation on social media | brand likability | Markenführung | Brand management | Social Web | Social web | Markenartikel | Brand | Markenimage | Brand image |
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