Five strategic foresight tools to enhance business model innovation teaching

Matthew J. Spaniol, Christina Bidmon, Anna B. Holm, René Rohrbeck

We discuss our lessons from 8 years of teaching business model innovation to executives in our part-time MBA program. We examine how strategic foresight tools are particularly useful to help students to overcome the cognitive bounds that inhibit business model innovation and discuss the considerations of using studentowned live cases.

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Year of publication:	2019
Authors:	Spaniol, Matthew J. ; Bidmon, Christina ; Holm, Anna B. ; Rohrbeck, René
Published in:	Journal of business models : JOBM. - Aalborg : Universitetsforlag, ISSN 2246-2465, ZDB-ID 2807730-1. - Vol. 7.2019, 3, p. 77-88
Subject:	Strategic foresight \| business model innovation \| MBA teaching \| live cases \| cognitive bounds \| Geschäftsmodell \| Business model \| Innovation \| Strategisches Management \| Strategic management \| Betriebswirtschaftsstudium \| Graduate business education \| Zukunftsforschung \| Futures studies

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.5278/ojs.jbm.v7i3.2637 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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