Fixed margin price undercutting: An adequate entry strategy in a market with switching costs?
| Year of publication: |
2019
|
|---|---|
| Authors: | Bartholomae, Florian W. ; Morasch, Karl ; Seebode, Rita Orsolya |
| Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 40.2019, 7 (28.07.), p. 787-798
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mde.3043 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012084172