Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Tim Nierobisch, Waldemar Toporowski, Till Dannewald, Steffen Jahn
| Year of publication: |
January 2017
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|---|---|
| Authors: | Nierobisch, Tim ; Toporowski, Waldemar ; Dannewald, Till ; Jahn, Steffen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 117-137
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| Subject: | Flagship store | Brand experience | Consumer reactions | Fast-moving consumer goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumgüter | Consumer goods | Marketingmanagement | Marketing management | Konsumgütermarketing | Consumer goods marketing | Ladengestaltung | Store design | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.09.014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629027