Flip the funnel : how to use existing customers to gain new ones
Joseph Jaffe
| Year of publication: |
2010
|
|---|---|
| Authors: | Jaffe, Joseph |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Kundenmanagement | Kundendienst | Ratgeber |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 286 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-48785-3 ; 0-470-48785-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004951798