Flipped : how bottom-up co-creation is replacing top-down innovation
John Winsor
| Year of publication: |
2010 ; Rev. ed.
|
|---|---|
| Authors: | Winsor, John |
| Publisher: |
Chicago, Ill. [u.a.] : B2 Books [u.a.] |
| Subject: | Product management. | Brand loyalty. | Diffusion of innovations. | New products. | Marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 140 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Früher Ausg. u.d.T.: Beyond the brand |
| ISBN: | 978-1-932841-48-0 ; 1-932841-48-2 |
| Classification: | Forschung und Entwicklung |
| Source: |
Persistent link: https://www.econbiz.de/10009005935