Flow-based destination management and marketing : a perspective article

Purpose: This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work. Design/methodology/approach: A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived. Findings: Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future. Originality/value: The paper inspires in terms of rather asking questions for the future than finding answers from the past.