Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Erik Maier, Florian Dost
| Year of publication: |
November 2018
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|---|---|
| Authors: | Maier, Erik ; Dost, Florian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 45.2018, p. 207-220
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| Subject: | Product images | Contextual background | Mental imagery | Imagery fluency | Experience products | Experiment | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011929990