Fly or fry: understanding the dynamics of brand hate and consumer resilience in the airline and restaurant industries
Fakhra Malik Mushtaq, Zalfa Laili Hamzah, Ezlika M. Ghazali
| Year of publication: |
2024
|
|---|---|
| Authors: | Fakhra Malik Mushtaq ; Zalfa Laili Hamzah ; Ezlika Ghazali |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 6, p. 2975-2998
|
| Subject: | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Luftverkehr | Air transport | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116981