Flying on the clouds : how mobile applications enhance impulsive buying of low cost carriers
Edward C.S. Ku & Chun-Der Chen
| Year of publication: |
2020
|
|---|---|
| Authors: | Ku, Edward C. S. ; Chen, Chun-Der |
| Subject: | Mobile apps | Design credibility | Functional benefit | Hedonic shopping value | Impulse buying | Low cost carriers | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Mobile Anwendung | Mobile application |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-019-00407-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172752