Focus: Brand growth - Grow your brand: From source to communications - You need a brand growth strategy? Here are the three key steps you have to take to have a chance of getting it right.
| Year of publication: |
2006
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|---|---|
| Authors: | Burden, Sue |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 6, p. 25-27
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