Focus: Consumers & media - In the O-Zone: Outdoor engages consumers - What do the media you use say about your brand? New research shows how different media are seen very differently by consumers -- Which should affect media choice.
| Year of publication: |
2006
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|---|---|
| Authors: | Cardillo, Daniele |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 41.2006, 5, p. 22-26
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