Focus: Creative development - Ad creatives' relationship with ad research - Creatives and ad research don't mix. Why not? They need all the help they can get. Agency structures and processes get in the way.
| Year of publication: |
2003
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|---|---|
| Authors: | Burden, Sue |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 38.2003, 4, p. 27-29
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