Focus Groups: Contributing to a Gender-Aware Methodology

A focus group is an open group interview from which research hypotheses can be derived. It enables economic research to step down from its narrow theoretical assumptions and to embed research questions in a life context. It also can contribute to strong objectivity and when done in women's groups and/or on gender issues, focus groups can contribute to a feminist methodology. Experience from a focus group by the author held in Africa has indicated how diverse and enriching economic notions can become, when discussed in a group, before the research has started.