Focus: Innovation and creativity - Innovation: Getting to the heart of the consumer - Too much innovation is incremental, and adds little. True innovation is hard, rare, and increasingly depends on third parties. Here's a way to manage.
| Year of publication: |
2007
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| Authors: | Waite, Michael |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 23-25
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